OUR BRAND STORY
Stephanie Jade was created for all the underrepresented women who have encountered problems with finding heels that are the perfect size. The shoes you wear can elevate your outfit massively but feeling good starts from how they fit.
Our founder, Steph, always struggled with finding heels that fit her properly. When she was 17, she bought her first pair of heels for her friend’s birthday. Steph has wide feet so when the heels arrived, they were incredibly uncomfortable. She thought why isn’t there a brand that caters to women that have wide feet? Wide fit options are notoriously known for not being as stylish as the standard sized shoe which is not ideal.
The older Steph got and the more she spoke to other people, she realised this was an issue for women who had narrow feet too. This is when her eureka moment happened. An inclusive heels brand that caters to narrow, standard and wide feet. No one should ever be an afterthought or ignored. We all deserve gorgeous, comfortable shoes.
In 2019, Steph had the opportunity to study in Thailand which was the most life changing experience for her. This is down to different reasons but the main one was that she was away from everything and everyone she knew, given her a chance to reflect. And reflect hard. She thought about where she wanted to be in life and how she wanted people to feel when wearing Stephanie Jade shoes. She came back from the trip feeling refreshed and ready to start her brand.
Once Steph finished her undergraduate degree, she completed a MA in Fashion Business where she did extensive research for her brand. Interviews with consumers and a podiatrist helped her understand the differing pain points, foot health and the best way to design her shoes.
Since summer 2022, she spent the next year developing her brand to ensure it was exactly as she imagined. Steph wanted to make sure you all felt there was a brand you could rely on, one that puts your best interest first. Never again will you feel unseen or unheard.
So, join us and wear some soles for your soul.